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Monday, September 9, 2013

Negotiation Tactics


The first video that I watched was related to entrepreneurship and negotiation as a supplement to our material at Full Sail University.  What I learned from this first video was that if we don’t write stuff down, negotiations go smoother if everything is written down, every time you have a meeting.  Some advice given was to write a quick email about what came from the meeting and having one spot with a folder with all of the correspondence regarding each project.  They discuss that if a negotiation can not be made, that utilizing BATNA(Best Alternative To A Negotiated Agreement will be a course of action taken to fall back on.  The first thing the video talks about is to develop a list of actions to take, converting the best alternatives into action, and lastly, selecting which option is the best.  When you go into negotiation you and the client wants to get the best out of it but if nothing can be reached, then you have a dilemma.  This strategy is a great way to come to a common ground.  Being aware of the best alternative is crucial to the success of the negotiation process.

When it comes to operating my own organizations, I will need top- notch negotiation skills to compile my product lines, and deals with real estate.  I may not always be able to come to a definite negotiation agreement with my suppliers, or with banks regarding a piece of property.  I will utilize BATNA negotiation to use for the more difficult negotiations where both of us cannot come to an agreement about an offer or cost for my organization.  By finding the BATNA, both sides can be mutually satisfied. 

The next video I watched was a TED talks with William Ury, “The walk from no to yes”.  William describes how we deal with our deepest differences.  He also mentions that it is extremely easy for us as humans to react, but urges us to sit down and talk about things.  We should come to a perspective that we are able to keep our eyes on the prize.  In positional bargaining we look at a series of positions and alternative solutions while ordering them sequentially according to the desired outcome.  This is then sent to the other party to reach an agreement

I may have to utilize positional bargaining if my resource that is being negotiation is limited to time, money, or some sort of psychological benefit.   I may also have to utilize positional bargaining in my real estate company because the other party(banker, investor, etc.) may want to maximize the share of a fixed sum of money.  If I were to put in for an offer for a piece of property that is below what the bank is asking for it, I may need to utilize this negotiating strategy.  The bank wants a lump fixed sum and I am trying to negotiate them down.  Lastly, positional bargaining can be used when current of future relationships have a lower priority than the immediate gains from the negotiation.   If my current bargaining tool is considered to not have enough leverage with the other party, I may not get the intended results of the negotiation.

The last video that I watched was a Debra Stevens negotiation skills video. She is the owner and coach at Dramatic Training Solutions.  Her company is a leader of sales and management training in the UK.  She reveal’s some great thoughts about handling dirty tricks in negotiation. 

There are a number of dirty tricks that the other party may impose in a negotiation. Some of these are threats, exaggerated assertions, chicken, bogey, intimidation, and take it or leave it, to name just a few.  How one handles these dirty tricks can determine the success of a negotiated agreement.  Some of these dirty tricks may require us to separate one self and emotions from the problem and even call the opponent out on their tactics.  The first step is to recognize it, the second is to ensure the party understands that dirty tricks are not to be tolerated.

Personally, I have dealt with many of these dirty tricks.  Recognizing them seemed to be half of the battle to reaching a conclusion and having the opponent know that its unacceptable.  I realize the deeper my businesses penetrate the market, which I will have to uncover many of these tricks for what they are.  In negotiating contracts for an artist, or for my parts from my suppliers.  Calling the opponents bluff will toughen my skin to ensure that as a professional business woman, that I will not tolerate being walked over.  I need to stand firm on my values, morals, and ethics, in my organizations, and need to oppose anything contrary to them. In doing so, my employees, and the stakeholders of the company will develop a deeper respect for the organization.






Sunday, August 25, 2013

Predicting the Future

  If you could predict the future, in any area of your life, how many different scenarios could you come up with?  How about if you could foresee future benefits for your business before any other competitor could, giving you the upper hand on market infiltration?  Not possible?  I am here to tell you it is.  Many of the most successful entrepreneurs have been able to foresee a product or service needed for customers, before the customers even realized they did.  A great example would be Steve Jobs.   In his biography, Steve had this extreme passion for his work, that many viewed him as an extremist. Steve was able to understand a need for a phone that could have multiple interfaces allowing a customer to multitask by listening to music, browsing the web, among sharing/viewing pictures.  The innovations did not stop there.  He continue on his path despite the many challenges that were tossed his way.

My belief is that there are many useful resources readily available at our fingertips to better predict the future.  Many can find algorithms, and other tested findings by doctors which can be elaborated on and applied to our very own organizations.  Some of these are predictions in the financial world to help predict the quantifiable future of projects, are the opportunity cost, weighted average cost of capital, and  present value of annuity.  These three things worked together can give a investor a clear understanding that your organization knows what it is doing, with its resources.  In order to successful get an business off the ground it needs to have the necessary capital to produce its products or services.  To attain this capital, one may consider the owners investment, equity financing, and debt financing.  The owners investment is the opportunity cost of initial investment.  The debt financing is the borrowing of funds from a lender, at a certain rate of return.  Next, equity financing is an alternative choice.  This type of financing, has one pitching its product/services to investors and they determine whether to invest a certain amount of money for a specific term set forth by the contract.  In essence, if the company is successful in its projections, the investors, then own a certain % of the company, with returns of its investment.  These three things can be looked at in greater detail by watching interesting video's by Investopedia.



These three things need to be considered when trying to finance your company and help you predict your future earnings and how they will be used.  For more information on being able to better predict the future of your company, stay tuned on my blog.  Thank you.

Sunday, August 11, 2013

To Sponsor....or Not to Sponsor....

If you had a million dollars right now and you had to give it away to one company or multiple companies, which ones would you choose and why?  Most would say, well I want to make sure my money was used well or for the goodness to others!  According to IEG, the leading organization is sponsorship, valuation, consulting, and measurement, Sponsorship is a multi-million dollar industry.  Many music artists, famous sports experts, and models, are paid by companies to wear and promote or use products thus increasing the marketing and awareness of its products.  An great example can be found here when a wine company sponsors a company called Constellation Inc.  

Many music artists and famous role models make money just by wearing the products that other organizations offer or even use the services other companies offer.  Reebok sponsors Alicia Keys in a recent advertising campaign for its company.  Alicia got her message out about her Girl on Fire Tour as well as her wearing Reebok shoes promotes the company.

Sponsorship provides many rewards for upcoming organizations, but how do you get the money or product from the companies wishing to endorse you?  IEG has a product that gives you full access to all the training tools necessary to learn about how to put your package together for thousands of different companies.  Below is a quick and simple step by step guide for the new beginner.

1.  Define your product/service
2.  Define your target market
3.  Set your objectives
4.  Develop a marketing strategy
5.  Now develop an ACTION plan
6.  Build your sponsor packet:  This is a description of who you are, what you do, who you are looking to target, your marketing strategies, and put it all into a package.

LASTLY,
  1.  Figure out what companies you want to endorse your company, music, or service
  2.  Find the right person to make the proposal to the company
  3.  Initiate contact with the company
  4.  Businesses budget for sponsorship once a year so being in contact with them every month can keep you informed.
  5.  Once a sponsor is secured, follow up with the sponsor to show how their sponsorship was used in marketing materials and so forth.

Sponsorship is not rocket science and there is a great deal of money to be made in this field.  As a student at Full Sail University, I would highly recommend this as a great starting point for new musicians, and companies.  Always ALWAYS remember that you are selling an experience.  Bring what your value is to the table and lay it out there for the sponsors to see.  Grab the attention, and intrigue the emotions of those you meet.  If you show your passionate about what you do and what your company represents, others will believe with you.