Search Engine Optimization

  It is crucial for companies to have an online presence.  Being up to date on the latest technology for one’s website is also equally important.  Many companies consider how to market properly to get the customers that will drive the revenues for the organization.  Part of that marketing plan may include having a website that allows customers to visibly see what products and services that one’s organization has to offer.  There are a lot of ways that one can optimize the website to the fullest capability which companies don’t often see because it is behind the scenes.  Driving traffic online is important because it helps the brand become more visibly noticed in the market.   

 

  Key words are a critical component of Search Engine Optimization.  To search for keywords that can optimize ones website, one can you Google AdWords.  Signing up for an account is quick and the program is user friendly.  Once signed up, a company can use search engine phrases that relate to the company’s products or services offered to the market.  The program gives related keywords that are searched for every month.  The goal is to use these phrases throughout one’s website to optimize it and drive traffic to that site.  

  SEO is a great tool to help organizations bring more customers to the website.  It can then in turn generate more revenue for the company.  Understanding what customers are looking for and providing them with those items, products, and services, can help ones organization grow and flourish. 

  The key here after driving traffic to ones site is to analyze who is visiting most often.  One can grab specific demographics by using Google Analytics.  This program helps calculate where the online traffic is coming from, the education level of the people visiting, and more detailed information.  This can be helpful especially when trying to understand one’s primary and secondary market. 

  Some great websites and video’s go into more detail about search engine optimization and how organizations can use this data to reach its goals and provide for the needs of the market.  Many large organizations such as universities and entertainment companies can easily utilize over 10,000 keywords to their advantage to drive people to the site. 

Diane Warren

For those involved in the entertainment industry, one may have heard of this inspirational lady.  But for most of the general public, they have not.  Why?  It's because she is behind the scenes creating the inspiration in which we currently hear through our radio, iPod's, and televisions.  You won't find her out on the stage performing, but what you will hear, is her lyrics.

  Diane Warren is the ultimate songwriter of all time and an ultimate woman of dynamics in the entertainment industry in which I truly admire. After careful research I found a list of her most powerful top hit songs over the past several years.  Her website shows the full dynamics of her songs in which many pop, rock, country, and R&B artists actually perform.  According to an interview with People Magazine(Laudadio, 2010) she discussed the meanings behind some of the songs that she wrote.  Warren mentions that she wrote "Because you loved Me" performed by Celion Dion in memory of her father who supported her since she was 11 years old and never gave up.  She had many people turn their back to her and told her she wasn't good enough, but her perseverance pulled her though, and her father never doubted her talent.  Below is an interview of her with Eurovision, a top entertainment company, which influenced my desire to sing and write more.

A great performance that she literally had to beg Beyonce' to perform was "I was Here".  When she wrote it, she knew that Beyonce' was the one to sing it.  Watch this stunning performance at the United Nations World Humanitarian Day.

What can we grasp from such talent?  For one thing, I truly believe that one should find their natural talents and take time to master the skill.  Surrounding oneself with those that truly believe in this talent, and never give up.  I also view this as inspirational because of the impact this one woman has on the entire world with her music.  Many of her songs are about love, yet she mentions she has never been in love herself.  This goes to show that the object of creativity can be found in being faithful to themselves and allowing the rest flow through others.


References:

DeMain, B. (2007). Diane Warren. Performing Songwriter, 15(106), 84-86.

Laudadio, M. (2010). DIANE WARREN. People, 73(22), 61